The Lean Startup methodology, originally designed for tech startups, has now become a powerful framework for all types of businesses. This course teaches how to minimize risk, reduce waste, and grow efficiently by focusing on what truly matters.
We begin by exploring the key concepts of Lean: validated learning, build-measure-learn loops, and the importance of customer feedback. Participants are encouraged to challenge their assumptions through hypothesis testing and MVP (minimum viable product) launches.
Students work on real-world examples of how to gather data, conduct interviews, and analyze customer behavior to shape better products and services. We examine case studies where Lean principles helped companies pivot successfully or avoid major failures.
The course also covers agile project management, prioritization tools like the ICE score (Impact, Confidence, Ease), and lean analytics metrics to measure traction and momentum. Special modules address Lean in physical product businesses, service models, and even personal branding.
By the end of this training, learners will have a fully documented Lean plan for launching or improving their business idea. This is a must for early-stage entrepreneurs, product managers, and anyone looking to build smarter, not harder.
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