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Sales Funnels: Convert Leads into Loyal Customers
A well-designed sales funnel is the backbone of modern business success. This training module teaches entrepreneurs and marketers how to guide potential customers through the buyer journey—from awareness to conversion and beyond. We begin by exploring the concept of the sales funnel and why it’s more than just a buzzword. Learners identify the stages of…
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Business Negotiation Tactics That Close Deals
Negotiation is both art and science—and mastering it can transform your business outcomes. This training equips learners with proven strategies to negotiate successfully in sales, partnerships, hiring, and even vendor agreements. The course begins by breaking down the psychology of negotiation: understanding body language, building rapport, and identifying the needs and interests of both parties.…
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Social Media Strategy for Business Expansion
In 2025, social media is more than just a communication tool—it’s a powerful engine for business growth. This training shows entrepreneurs and teams how to build a winning strategy that boosts brand visibility, drives engagement, and generates leads. The course begins with choosing the right platforms based on your audience: LinkedIn for B2B, Instagram and…
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Lean Startup Principles for Small Business Owners
The Lean Startup methodology, originally designed for tech startups, has now become a powerful framework for all types of businesses. This course teaches how to minimize risk, reduce waste, and grow efficiently by focusing on what truly matters. We begin by exploring the key concepts of Lean: validated learning, build-measure-learn loops, and the importance of…
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Understanding Business Analytics to Drive Decisions
In today’s data-driven world, guessing is out—analyzing is in. This training teaches business owners and managers how to interpret key metrics and use analytics tools to make smarter, faster decisions. We start by defining what business analytics is and why it matters. Participants learn how to collect, clean, and organize data from sales, marketing, customer…