Negotiation is both art and science—and mastering it can transform your business outcomes. This training equips learners with proven strategies to negotiate successfully in sales, partnerships, hiring, and even vendor agreements.
The course begins by breaking down the psychology of negotiation: understanding body language, building rapport, and identifying the needs and interests of both parties. Participants are taught the difference between positional and interest-based bargaining and how to prepare using the BATNA model (Best Alternative To a Negotiated Agreement).
We explore specific tactics such as anchoring, framing offers, and managing objections with confidence. Real-world case studies show how companies have secured better terms through timing, empathy, and smart concessions.
Role-playing exercises help learners practice negotiating in different contexts—closing a deal, raising investment, or resolving conflict with a co-founder. Tools like negotiation checklists and contract templates are also included for practical use.
By the end of the course, students will feel confident entering high-stakes discussions with clarity, purpose, and strategy. This course is perfect for entrepreneurs, sales leaders, and anyone tasked with making deals happen.
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