In today’s data-driven world, guessing is out—analyzing is in. This training teaches business owners and managers how to interpret key metrics and use analytics tools to make smarter, faster decisions.
We start by defining what business analytics is and why it matters. Participants learn how to collect, clean, and organize data from sales, marketing, customer service, and financial systems. Using dashboards and visualization tools like Google Data Studio, Tableau, and Microsoft Power BI, learners discover how to spot trends and correlations.
The course covers KPIs for different departments—customer acquisition cost (CAC), lifetime value (LTV), churn rate, gross margin, and more. Real-life examples show how to use this data to refine pricing, allocate marketing budgets, and improve customer retention.
We also introduce predictive analytics and data-driven forecasting. Participants build models to project revenue, test business scenarios, and reduce uncertainty. Ethical data use and compliance (e.g., GDPR) are also addressed to ensure responsible analytics.
By the end of this course, learners will know how to ask the right questions, find the right answers in their data, and use insights to make confident business decisions. Perfect for business owners, managers, and growth strategists.
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